Aside: Esports has changed.

Esports has changed.

It’s no longer about teams, games, or communities. It’s an endless series of marketing schemes funded by investors and publishers. Esports—and its consumption of hype—has become a well-oiled machine.

Esports has changed.

Sponsored players play sponsored games, use sponsored gear. Partnerships inside their brands enhance and regular their content. Content control. Audience control. League control. Hype control. Everything is measured and kept under control.

Esports has changed.

The age of grassroots has become the age of control. All in the name of generating profit from franchise-exclusive leagues. And he who controls the leagues, controls history.

Esports has changed.

When the leagues are under total control, esports becomes routine.

your digital 2¢

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