Twitch had to do it… for some reason.

Ars Technica’s Ron Amadeo made a post two days ago concluding what I just realized last night about the latest Twitch controversy. His post explains the entirety of the situation that Twitch is now in, but this block of speculation at the end feels like it has some weight to it. 1

I don’t see a company prepping for a Google takeover, I see panic. Panic and a lack of understanding of what it should be doing. I think Google would want to keep all the old data instead of deleting it and enforce the DMCA on existing videos by processing takedown requests as they come in, which is all the law requires.

Why is Twitch doing this? Who the hell thinks any of this is a good idea? I think if Google was behind these changes you would see a much more organised and experienced transition. Part of me thinks the Google deal fell through or something and this is Twitch’s attempt to tighten down costs and try to stand on its own.

It’s just weird that all of a sudden there are all these changes over at Twitch and all of them seem to be misguided, harmful to the service, and don’t really solve any of Twitch’s problems.

I would imagine that the PR folks over at Twitch have been on crisis mode for a few days now.

I just don’t understand why they would proceed with a filtering system now. Why not just wait until the Google acquisition goes through? Does Twitch’s value increase by adding a copyright-abuse sniffer system? It doesn’t make sense.

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